Pinterest ASO Report
A free App Store Optimization audit of Pinterest, a visual discovery and ideas engine by Pinterest. See where its Lifestyle listing is strong, where it leaks, and what it would take to outrank it.
- Rating
- 4.3
- Reviews
- 703K
- Screenshots
- 7
- Installs
- 1,000,000,000+
- Updated
- 2026-06-01
What this ASO audit of Pinterest checks
ASOZen scores Pinterest the same way it scores any app: across the six factors that decide how it ranks and converts on Google Play.
- 01Title & subtitleWhether your most valuable, character-limited fields actually carry the keywords people search, instead of repeating your brand name.
- 02Keyword coverageWhich category terms your full listing ranks for versus the ones it is missing, scored by difficulty and traffic.
- 03DescriptionKeyword density and readability across the long-form text that quietly drives a large share of long-tail discovery.
- 04Screenshots & visualsWhether your first three screenshots communicate value fast, since visuals move both ranking and install conversion.
- 05Ratings & reviewsHow your rating volume and recency stack up against the bar your category sets for trust.
- 06Freshness & metadataUpdate cadence and metadata completeness, both signals the stores reward over time.
How a Lifestyle app can outrank Pinterest
Pinterest ranks for a sprawl of intent terms ("recipes", "home decor", "outfits") it never lists, driven by description density and behavioral signals. The audit measures that full-listing keyword coverage so you can see where your discoverability actually comes from.
Frequently asked questions
What is Pinterest's App Store Optimization (ASO) score?
Pinterest scored 52/100 (Fair) when ASOZen last checked its Google Play listing on 6/6/2026. Ratings and reviews are analyzed as context but do not affect the score. Run the live audit for the newest result.
How can a Lifestyle app rank higher than Pinterest?
Pinterest ranks for a sprawl of intent terms ("recipes", "home decor", "outfits") it never lists, driven by description density and behavioral signals. The audit measures that full-listing keyword coverage so you can see where your discoverability actually comes from. The audit shows you the specific keyword gaps and listing weaknesses you can exploit, prioritized by impact.
Is the ASOZen audit free?
Yes. You can run a full audit of any app for free, no credit card required. Create a free account to save reports, track score and keyword changes over time, and compare against competitors.
