Build a focused keyword set
Research broad, long tail, and feature-specific terms, then shortlist target keywords that fit the app category and the store listing promise.
App store keyword tool
for realistic ASO wins
Use an app store keyword tool built for ASO research. Discover search terms, compare traffic and difficulty, track keyword rankings, and uncover competitor gaps across iOS and Android.
App Store Google Play
Capabilities
What you can do
01
Search any keyword across both stores
See which apps rank for a keyword, plus traffic and difficulty scores.
02
Track keyword rankings over time
Save keywords you care about and watch your position change day by day.
03
Difficulty & traffic scoring
Every keyword gets a difficulty score so you can target realistic wins.
04
Selected competitor keyword gaps
Choose the real competitors for your app, then find metadata terms they use that your listing is missing.
05
Recent changes panelNew
Review major rank movements, top-10 changes, score shifts, and brand-risk signals from tracked app surfaces.
How it helps
How the app store keyword tool supports ASO research
Keyword research for apps is strongest when search terms are validated against traffic, difficulty, relevance, and the apps already ranking in search results.
Compare search volume and difficulty
Use traffic and difficulty signals to avoid chasing only the biggest search volumes. The best keyword opportunities are relevant enough to rank and convert.
Track keyword rankings over time
Monitor keyword ranking changes after each metadata update so you can see whether the app title, subtitle, short description, and long description are moving in the right direction.
Plans
Free vs Starter vs Pro
FreeGet started
- 10Keyword analyses per month
- Difficulty & traffic scores
- Rank position tracking
- Rank history over time
- 1 keywordWeekly tracking digest
- 7 daysRecent changes for major movements
- Smart recommendations on change detection
- Saved competitor control
- PreviewSelected competitor keyword gaps
- Bulk keyword analysis
- CSV export
StarterBasic recurring
- 50Keyword analyses per month
- Difficulty & traffic scores
- Rank position tracking
- Rank history over time
- BasicWeekly tracking digest
- 14 daysRecent changes for major movements
- Smart recommendations on change detection
- 5 per appSaved competitor control
- BasicSelected competitor keyword gaps
- Bulk keyword analysis
- CSV export
ProFull access
- 250Keyword analyses per month
- Difficulty & traffic scores
- Rank position tracking
- Rank history over time
- Weekly tracking digest
- Recent changes for major movements
- Smart recommendations on change detection
- 15 per appSaved competitor control
- Full intelligenceSelected competitor keyword gaps
- Bulk keyword analysis
- CSV export
Start analyzing for free
Create a free account and use the basics today. Upgrade to Starter for regular checks or Pro for the full workflow.