The Real State of
App Store Optimization
Aggregated insights across every app analyzed on our platform.
No estimates, only what the data shows.
Apps analyzed on ASOZen
How to use these ASO benchmarks
Turn the live dataset into a practical listing improvement plan
Treat these benchmarks as a diagnostic baseline. If your app scores below the average in a weak category, fix the listing fundamentals first; if it scores above average, use keyword and competitor work to find the next growth lever.
The issue rankings show which listing problems appear most often across analyzed apps. The score breakdown shows where the average app leaves the most ASO value on the table. Use both together: a common issue is not always your highest-impact issue, and a rare issue can still be urgent if it blocks search relevance or conversion for your category.
For a complete workflow, start with ASO scoring, expand target terms with keyword analysis, compare category leaders in best apps by ASO score, and read the broader State of ASO 2026 report for trend context.