Free ASO Tool · App Store & Google Play

Find every reason your app
isn't ranking

Instant ASO audit for any app on the App Store or Google Play. Get your score, see your gaps, and fix what's costing you downloads — in under 30 seconds.

Search by name, or paste a store URL or bundle ID.

Apps already analyzed on ASOZen

Free to startNo credit card requirediOS & Android1,600+ analyses run
1,600+Analyses run
460+Unique apps audited
68/100Average ASO score
27%of apps have critical description issues
View full industry data

How ASOZen works

From search to actionable insights in under 30 seconds. No setup, no integration, no waiting.

01

Search for any app

Enter an app name, store URL, or bundle ID. ASOZen supports the Apple App Store and Google Play Store.

02

Get your ASO report

Instant analysis across 6 scored dimensions: title, subtitle, description, screenshots, freshness, and metadata.

03

See exactly what to fix

Prioritized recommendations ranked by impact. Quick Wins highlight the changes that move the needle fastest.

04

Track and improve

Save reports, track keyword rankings over time, compare competitors, and plan your next release stronger.

Live Industry Data

Most apps share
the same fixable gaps

Based on thousands of analyses across the App Store and Google Play. These are the issues showing up most.

See the full industry report
Description27.3%

of analyzed apps have this issue

Title17.0%

of analyzed apps have this issue

Screenshots14.0%

of analyzed apps have this issue

What's included in every free report

A complete picture of your app's store listing health — scored, ranked, and explained.

ASO Score

Overall optimization score out of 100, across 6 weighted dimensions that impact search visibility.

Title & Subtitle

Keyword placement, character usage, and ranking effectiveness of your app title and subtitle.

Description Quality

Word count, readability, keyword density, structure, and conversion copy quality.

Keyword Opportunities

Keywords in your listing, gaps vs. competitors, and high-value terms you're not targeting.

Ratings & Reviews

Rating score, review volume, and sentiment analysis to gauge your user perception.

Visual Assets

Screenshot count, preview videos, and icon quality checked against store best practices.

Update Freshness

How recently your app updated and whether your release cadence signals an actively maintained product.

AI Metadata Writer

Generate optimized titles, subtitles, and descriptions. Get ranked variants scored before you choose.

Brand Safety

Screens protected trademarks out of metadata, recommendations, and AI output automatically.

Built for app developers and marketers

Whether you're shipping your first app or managing a portfolio, ASOZen fits into your workflow.

Indie Developers

Understand why your app isn't ranking and fix it without hiring an ASO agency. Every recommendation is specific and actionable.

Prioritized fixes, not guesswork

App Marketing Teams

Track keyword rankings, monitor competitor listing changes, and plan localized releases across multiple markets — from one dashboard.

Competitive intelligence at scale

Startup Founders

Get your launch listing right the first time. See your score, understand what matters, and ship a well-optimized app from day one.

Launch with confidence

Frequently asked questions

What is App Store Optimization (ASO)?

ASO is the process of improving your mobile app's visibility in the App Store and Google Play search results. It includes optimizing your title, keywords, description, screenshots, and other metadata to rank higher and attract more organic downloads.

What does ASOZen do?

ASOZen is an ASO analytics platform. It analyzes any app on the App Store or Google Play and gives you a detailed score, keyword analysis, competitor insights, and prioritized recommendations to improve your store listing.

Is ASOZen free to use?

Yes. Free accounts include 1 analysis per day, 10 keyword analyses per month, up to 1 saved app, full ASO scoring with prioritized fixes, keyword rank checks, competitor comparison, and 1 AI Metadata Writer credit each month. Pro unlocks score history, keyword trend history, bulk keyword scoring, the What-If Optimizer, Release Planner, Market Opportunities, Brand Safety beta, CSV exports, and 50 AI Metadata Writer credits each month.

Do I need to connect my developer account?

No. ASOZen analyzes publicly available store listing data. You do not need to connect your Apple Developer account or Google Play Console. Just search for any app by name, URL, or bundle ID.

Why does ASOZen offer Google sign-in?

ASOZen uses Google sign-in as a fast, secure way to create your account. We only access your name and email address to identify your account. We do not access your Google Play console, app data, or any other Google services.

Which platforms are supported?

ASOZen supports both the Apple App Store (iOS) and Google Play Store (Android). You can analyze, compare, and track apps on either platform from a single dashboard.

Ready to see your app's real gaps?

Search for any app and get a free, full ASO report in under 30 seconds. No account needed to start.

View pricing plans

Free tier included · No credit card · iOS & Android