App Store Optimization Tool

App Store Optimization tool to audit, compare, and improve your app store listing

ASOZen is an App Store Optimization tool with a free tier for mobile developers, marketers, and small teams. Analyze any app on the App Store or Google Play, audit metadata, uncover keyword opportunities, compare against competitors, and plan stronger releases without paying for an enterprise-only stack.

Get started in seconds — no setup required

Compare ASO tool pricing or explore all ASO tool features.

Search by name, or paste a store URL or bundle ID.

Log in or sign up free to save reports and track keywords.
Smart ASO ScoringMulti-factor scoring gives you a clear, actionable optimization score.
Keyword AnalysisDiscover high-traffic keywords and track rankings across both stores.
AI Metadata WriterGenerate optimized titles, subtitles, and descriptions with AI — scored and ranked.
Competitor CompareSide-by-side comparison against any app on either store.
Release PlannerDraft and score metadata before submission so every release ships stronger.
Brand Safety BetaScreens protected brand terms out of metadata guidance, keyword recommendations, and AI rewrites.

How this App Store Optimization tool works

ASOZen helps mobile app developers and marketers understand and improve their app store presence. Here's how:

1

Search for any app

Enter an app name, store URL, or bundle ID. ASOZen supports both the Apple App Store and Google Play Store.

2

Get your ASO report

Receive an instant analysis covering your ASO score, keyword density, metadata quality, visual assets, ratings, and update freshness.

3

See what to fix

Prioritized recommendations tell you exactly what to improve. Quick Wins highlight changes with the highest impact on your rankings.

4

Track and improve

Sign up to save reports, track keyword rankings over time, compare against competitors, and plan your next release.

What's included in your ASO report

Every analysis gives you a complete picture of your app's store listing health.

📊

ASO Score

An overall optimization score out of 100, based on 7 weighted factors that impact search visibility.

📝

Title & Subtitle Analysis

Evaluates keyword placement, length, and effectiveness of your app title and subtitle.

📄

Description Quality

Checks word count, readability, keyword density, structure, bullet usage, and call-to-action presence.

🔑

Keyword Opportunities

Identifies keywords in your listing, flags gaps, and suggests high-value terms from competitors.

⭐

Ratings & Reviews

Analyzes your rating score, review volume, and sentiment to gauge user perception.

📸

Visual Assets

Checks screenshot count, preview videos, and icon quality against store best practices.

🔄

Update Freshness

Measures how recently your app was updated and whether your release cadence is competitive.

✨

AI Metadata Writer

Generate optimized titles, subtitles, and descriptions with AI. Get ranked variants scored against your ASO rubric.

🛡️

Brand Safety Beta

Screens protected brand terms in your listing and research, keeps risky phrases out of recommendations, and suggests safer generic alternatives when possible.

Built for app developers and marketers

👨‍💻

Indie Developers

Understand how your app compares to competitors and make data-driven listing improvements without hiring an ASO agency.

📱

App Marketing Teams

Track keyword rankings, monitor competitor changes, and plan localized releases across multiple markets.

🚀

Startup Founders

Get your first app launch right. See your score, understand what matters, and ship a well-optimized listing from day one.

Frequently Asked Questions

What is App Store Optimization (ASO)?

ASO is the process of improving your mobile app's visibility in the App Store and Google Play search results. It includes optimizing your title, keywords, description, screenshots, and other metadata to rank higher and attract more downloads.

What does ASOZen do?

ASOZen is an ASO analytics platform. It analyzes any app on the App Store or Google Play and gives you a detailed score, keyword analysis, competitor insights, and prioritized recommendations to improve your store listing.

Is ASOZen free to use?

Yes. Free accounts include 1 analysis per day, 10 keyword analyses per month, up to 1 saved app, full ASO scoring with prioritized fixes, keyword rank checks, competitor comparison, and 2 AI Metadata Writer credits each month. Pro unlocks score history, keyword trend history, bulk keyword scoring, the What-If Optimizer, Release Planner, Market Opportunities, Brand Safety beta, CSV exports, and 50 AI Metadata Writer credits each month.

Why does ASOZen offer Google sign-in?

ASOZen uses Google sign-in as a fast, secure way to create your account. We only access your name and email address to identify your account. We do not access your Google Play console, app data, or any other Google services. You can also sign up with email and password instead.

Does ASOZen access my Google Play developer account?

No. ASOZen does not request or require access to your Google Play Console. All app data analyzed by ASOZen comes from publicly available store listings. Google sign-in is used solely for account authentication.

Which platforms are supported?

ASOZen supports both the Apple App Store (iOS) and Google Play Store (Android). You can analyze, compare, and track apps on either platform from a single dashboard.

Ready to optimize your app listing?

Search for any app and get a free ASO tool audit in seconds.

View pricing plans