Instagram ASO Report
A free App Store Optimization audit of Instagram, a photo and video sharing network by Instagram. See where its Social listing is strong, where it leaks, and what it would take to outrank it.
- Rating
- 4.01
- Reviews
- 4.6M
- Screenshots
- 19
- Installs
- 5,000,000,000+
- Updated
- 2026-06-03
What this ASO audit of Instagram checks
ASOZen scores Instagram the same way it scores any app: across the six factors that decide how it ranks and converts on Google Play.
- 01Title & subtitleWhether your most valuable, character-limited fields actually carry the keywords people search, instead of repeating your brand name.
- 02Keyword coverageWhich category terms your full listing ranks for versus the ones it is missing, scored by difficulty and traffic.
- 03DescriptionKeyword density and readability across the long-form text that quietly drives a large share of long-tail discovery.
- 04Screenshots & visualsWhether your first three screenshots communicate value fast, since visuals move both ranking and install conversion.
- 05Ratings & reviewsHow your rating volume and recency stack up against the bar your category sets for trust.
- 06Freshness & metadataUpdate cadence and metadata completeness, both signals the stores reward over time.
How a Social app can outrank Instagram
Instagram runs a brand-only title and lets its description and reviews carry feature terms like "reels" and "stories". The audit shows whether your listing is leaning on a brand you have not yet built, and which feature keywords could be doing the discovery work instead.
Frequently asked questions
What is Instagram's App Store Optimization (ASO) score?
Instagram scored 54/100 (Fair) when ASOZen last checked its Google Play listing on 6/6/2026. Ratings and reviews are analyzed as context but do not affect the score. Run the live audit for the newest result.
How can a Social app rank higher than Instagram?
Instagram runs a brand-only title and lets its description and reviews carry feature terms like "reels" and "stories". The audit shows whether your listing is leaning on a brand you have not yet built, and which feature keywords could be doing the discovery work instead. The audit shows you the specific keyword gaps and listing weaknesses you can exploit, prioritized by impact.
Is the ASOZen audit free?
Yes. You can run a full audit of any app for free, no credit card required. Create a free account to save reports, track score and keyword changes over time, and compare against competitors.
