Calm ASO Report
A free App Store Optimization audit of Calm, a sleep, meditation and relaxation app by Calm.com, Inc.. See where its Health & Fitness listing is strong, where it leaks, and what it would take to outrank it.
- Rating
- 4.47
- Reviews
- 63.7K
- Screenshots
- 12
- Installs
- 50,000,000+
- Updated
- 2026-06-05
What this ASO audit of Calm checks
ASOZen scores Calm the same way it scores any app: across the six factors that decide how it ranks and converts on Google Play.
- 01Title & subtitleWhether your most valuable, character-limited fields actually carry the keywords people search, instead of repeating your brand name.
- 02Keyword coverageWhich category terms your full listing ranks for versus the ones it is missing, scored by difficulty and traffic.
- 03DescriptionKeyword density and readability across the long-form text that quietly drives a large share of long-tail discovery.
- 04Screenshots & visualsWhether your first three screenshots communicate value fast, since visuals move both ranking and install conversion.
- 05Ratings & reviewsHow your rating volume and recency stack up against the bar your category sets for trust.
- 06Freshness & metadataUpdate cadence and metadata completeness, both signals the stores reward over time.
How a Health & Fitness app can outrank Calm
Calm bets a one-word brand title against Headspace's keyword-rich one, a direct A/B test playing out in the same category. The audit lets you see which approach the search data actually rewards for your app, rather than guessing.
Frequently asked questions
What is Calm's App Store Optimization (ASO) score?
Calm scored 82/100 (Excellent) when ASOZen last checked its Google Play listing on 6/6/2026. Ratings and reviews are analyzed as context but do not affect the score. Run the live audit for the newest result.
How can a Health & Fitness app rank higher than Calm?
Calm bets a one-word brand title against Headspace's keyword-rich one, a direct A/B test playing out in the same category. The audit lets you see which approach the search data actually rewards for your app, rather than guessing. The audit shows you the specific keyword gaps and listing weaknesses you can exploit, prioritized by impact.
Is the ASOZen audit free?
Yes. You can run a full audit of any app for free, no credit card required. Create a free account to save reports, track score and keyword changes over time, and compare against competitors.
