Frequently Asked Questions

ASO is the process of improving your mobile app's visibility in the App Store and Google Play search results. It includes optimizing your title, keywords, description, screenshots, and other metadata to rank higher and attract more downloads.

ASOZen is an ASO analytics platform. It analyzes any app on the App Store or Google Play and gives you a detailed score, keyword analysis, competitor insights, and prioritized recommendations to improve your store listing.

ASOZen supports both the Apple App Store (iOS) and Google Play Store (Android). You can analyze, compare, and track apps on either platform from a single dashboard.

No. ASOZen is a fully web-based platform. Just open it in your browser, search for any app, and you'll get your analysis instantly. No downloads, extensions, or plugins required.

Yes. You can run your first analysis without even creating an account. Free accounts include 1 analysis per day, 10 keyword analyses per month, up to 1 saved app, full ASO scoring with prioritized fixes, keyword rank checks, competitor comparison, and 2 AI Metadata Writer credits each month. Pro unlocks score history, keyword trend history, bulk keyword scoring, the What-If Optimizer, Release Planner, Market Opportunities, Brand Safety beta, CSV exports, and 50 AI Metadata Writer credits each month.

ASOZen uses Google sign-in as a fast, secure way to create your account. We only access your name and email address to identify your account. We do not access your Google Play console, app data, or any other Google services. You can also sign up with email and password instead.

No. ASOZen does not request or require access to your Google Play Console. All app data analyzed by ASOZen comes from publicly available store listings. Google sign-in is used solely for account authentication.

You can delete your account from the Account Settings page. This permanently removes your data, saved apps, and keyword tracking history. If you need help, contact us at [email protected].

ASOZen collects only the minimum data needed to provide the service: your email for authentication, and your search/analysis history to power saved apps and tracking. We never sell your data. See our Privacy Policy for full details.

The ASO score is based on 6 weighted factors: Title optimization, Subtitle/Short Description, Full Description quality, Visual assets, Update freshness, and Metadata completeness. Each factor is scored individually and combined into an overall score out of 100.

Ratings and install counts are important indicators of app health, but they're not directly actionable metadata that you can optimize in a store listing update. ASOZen focuses on factors you can control. Ratings and installs are still displayed as contextual health indicators.

Some data isn't always available from store APIs. For example, iOS subtitle data may not be exposed publicly, and screenshot data may not always be retrievable. When a category is marked "unscored," ASOZen adjusts the score calculation to only account for available data, so your score remains fair.

ASOZen fetches live data from the App Store and Google Play every time you run an analysis. The data is as fresh as the stores provide it. Keyword ranking snapshots are saved daily for tracked apps.

Keyword Ranking lets you track how your app ranks for specific keywords in both stores over time. You can add keywords manually or import them from your analysis. Rankings are tracked daily and displayed in interactive charts.

Choose any two apps and ASOZen will generate a side-by-side comparison of their ASO scores, keyword strategies, metadata quality, and visual assets. It highlights where each app is stronger and suggests opportunities.

The Release Planner (available on Pro) helps you prepare your next app update. Enter your planned metadata, keywords, and assets, and ASOZen will score your planned listing, check store requirements, and suggest improvements — all before you submit. Access it from the Release Planner page.

Pro users can export keyword tables, analysis results, and competitor comparisons as CSV files for use in spreadsheets or reports.

The AI Metadata Writer generates optimized titles, subtitles, and descriptions for your app using AI. Choose a tone, add target keywords, and get multiple ranked variants scored against our ASO rubric — ready to copy into your store listing. Free users get 5 generations; Pro unlocks 50.

The What-If Optimizer (Pro) lets you test changes to your title, subtitle, description, and screenshot count before publishing. It instantly rescores your listing so you can see how proposed edits would affect your ASO score.

The Requirements Checker validates your listing against Apple and Google's store guidelines — character limits, required fields, visual assets, and compliance items. Each check is marked as pass, fail, or needs manual review, so you know exactly what to fix before submitting.

Score History is part of Pro. Free gives you the current ASO score and prioritized fixes for each analysis, while Pro adds the trend view so you can measure whether your updates are actually improving the listing over time.

Market Opportunities (Pro) scans your keyword rankings across 30+ countries and regions to find markets where your app has untapped potential. Choose from preset regions like Europe, APAC, or MENA, or pick individual countries to analyze.

My Apps lets you save apps to a personal library for quick access. Free users can save up to 1 app; Pro users can save up to 10. Each saved app shows its latest ASO score, grade, and platform at a glance.

Use Free if you need a fast diagnosis, a few tracked keywords, and occasional competitor checks. Free accounts include 1 analysis per day, 10 keyword analyses per month, up to 1 saved app, full ASO scoring with prioritized fixes, keyword rank checks, competitor comparison, and 2 AI Metadata Writer credits each month. No credit card required.

Pro is the ongoing workflow tier. Pro unlocks score history, keyword trend history, bulk keyword scoring, the What-If Optimizer, Release Planner, Market Opportunities, Brand Safety beta, CSV exports, and 50 AI Metadata Writer credits each month. See the Pricing page for full details.

You can cancel anytime from your Account Settings page. Your Pro features remain active until the end of your current billing period.

We offer a 7-day refund policy for annual plans and a 3-day policy for monthly plans. See our Refund Policy for full details, or contact [email protected].